Huda Beauty’s founder, Huda Kattan, has announced she’s stepping down as CEO — and Nathalie Kristo is taking over as Huda Beauty’s new chief executive officer.

Kristo has been the president of the company’s North American division since 2018, when she helped set up the brand’s U.S. offices. Kattan will still be in charge of the creative side of the business.   

Kattan founded the brand ten years ago, and never planned on leading the business herself. She explains in the video below how she became a beauty mogul, by accident. 

Kattan posted on you tube, “Hey my loves, I have been wanting to share some news with you guys for a long time. And, this is something that is going to have an amazing impact on our business as well as my relationship with you guys. I am soooo excited to share with you guys! xx”

Watch the video below. 

Photo: product shot via Instagram/hudabeauty